7 Things Candidates Look for in Job Adverts

What Makes Candidate-Focused Job Adverts Stand Out?

Every recruitment agency owner knows that attracting great talent starts with effective communication.

Yet, not every job advert makes the cut.

Candidate-focused job adverts are crucial to gaining attention and excitement from potential applicants.

But what exactly are candidates looking for when they read a job advert?

1. A Clear Job Title

Candidates need to know quickly what the job is about.

A clear and concise job title is crucial—it’s like the hook that draws them in.

Avoid jargon or overly creative titles that might confuse applicants.

2. An Engaging Overview

Think of the job overview as the advert’s elevator pitch.

Within the first few sentences, convey what makes the role exciting and what impact it has on the company’s success.

Good overviews increase candidate engagement, making them more likely to read on.

3. Key Responsibilities and Day-to-Day Tasks

Candidates want to understand what their role would entail.

Be specific about daily tasks and responsibilities they will manage.

A bullet-point list helps make this information easily digestible.

4. Opportunities for Growth and Development

This is where you show potential applicants why your client’s company is the place to be.

Highlight any opportunities for growth, development programs, or potential career paths that come with the role.

Candidates often prioritise roles where they see a future for themselves.

5. Company Culture and Values

Today’s candidates seek companies that align with their personal values and beliefs.

Include information about your client’s company culture and values or even interesting perks.

This helps candidates picture themselves as part of the team.

6. Transparency in Salary and Benefits

Being upfront about salary ranges not only saves time but also builds trust with candidates.

Listing benefits such as health insurance, retirement plans, and vacation days can also sway applicants in your client’s favor.

7. Clear Application Instructions

A clear call to action is key—let candidates know exactly what the next steps are.

Make sure the application process is as simple and straightforward as possible to keep candidates from bouncing away.

Optimising Job Adverts for Maximum Impact

Creating candidate-focused job adverts isn't just about adding flair—it's about understanding what candidates want and delivering it.

High-performing job ads optimise candidate engagement by tailoring content to meet their needs.

Adverts should provide the right balance between information and invitation—a gentle push to inspire action.

Transform Your Job Advert Writing Process

If writing compelling job adverts seems like a daunting task, it doesn’t have to be.

Imagine crafting perfect, tailored job adverts in the time it takes to brew a coffee. That’s the power of TalentKoala.

How TalentKoala Makes Advert Writing Easy

The Adverts Tool from TalentKoala eliminates the long hours spent writing and perfecting job adverts.

Here are a few ways it can revolutionise your process:

• Speed: Generates bespoke job adverts in under 11 seconds.
• Customisation: Unique adverts tailored to every specific role and its requirements.
• Time-Saving: Free up resources to focus on recruitment and client management.
• Engagement-Boosting: Crafted to capture attention and encourage applications from top candidates.

TalentKoala enables you to create candidate-focused job adverts that resonate and perform well, allowing you to attract and place talent more efficiently.

Boost Your Recruitment Today

Want to see how effective your job adverts can be?

With TalentKoala, you’re just seconds away from better results.

Learn more about TalentKoala’s Adverts Tool or book a demo today.

Elevate your recruitment game with candidate-focused job adverts that deliver.