7 Signs Your Job Adverts Aren’t Performing

Is Job Advert Performance Letting You Down?

Do you feel like your job adverts are simply not attracting the right candidates? You’re not alone. Many recruitment agencies struggle with job advert performance, but the signs might not always be loud and clear.

Your adverts could be costing you top talent, time, and client satisfaction. The question is, how do you spot the trouble before it spirals out of control?

1. Low Response Rates

One of the most obvious signs of poor job advert performance is low response rates. If candidates aren’t applying, it might be because the advert isn’t appealing or visible enough. Some adverts fail to catch the eye simply because they’re blend—not standing out amongst a sea of similar posts.

2. Low Quality of Applicants

Are you receiving applications, but they’re just not the right fit? This is another red flag. It might be that your job advert isn’t clearly communicating what the role requires, attracting candidates who don’t match your criteria.

Adverts should be precise and engaging to lure the candidates who truly fit the role.

3. Candidate Attraction is Down

If fewer candidates are drawn to your roles, it's time to question if there’s something missing. Poor job adverts often fail to highlight benefits, culture, and what makes the company or role unique.

Remember, candidates want to feel excited about where they might work next.

4. Limited Visibility

A job advert is only effective if people see it. Visibility issues are common when adverts aren’t optimised for search engines. Without using the right keywords or phrases, your adverts may not appear in candidate searches—meaning potential applicants won’t even know about your job opening.

5. Lack of Engagement

Even if candidates are clicking your adverts, are they engaging with the content? High bounce rates and short average time spent on the page are indicators that your adverts might not be holding candidates' interest.

Consider whether the text is compelling and speaks directly to what candidates are looking for.

6. Longer Time-to-Fill Positions

Are roles taking longer than usual to fill? This can result from poor job advert performance. If the adverts aren't effective, they slow down the entire recruitment process, leaving you with unfilled roles and unhappy clients.

7. Declining Client Satisfaction

If clients are expressing frustration with the quality of candidates or the speed of placements, your job adverts could be part of the problem. Clients expect efficient results, and ineffective adverts can give the impression that your agency isn’t delivering.

Revamp Your Adverts with TalentKoala

TalentKoala’s Adverts Tool can be a game-changer for your recruitment process. It simplifies job advert creation, ensuring each advert is engaging, bespoke, and optimised. Here’s how:

• Speed: Craft detailed, unique job adverts in under 11 seconds.
• Customisation: No generic templates here. Every advert is tailor-made for the specific role and company.
• Optimisation: Maximise visibility with SEO-targeted keywords and phrases.
• Engagement: Speak directly to what candidates care about, ensuring higher application quality.

The Benefits of Optimised Job Adverts

By improving job advert performance, you enhance every aspect of recruitment:

• Better Candidates: Attract applicants who truly fit the role.
• Faster Hiring: Reduce the time it takes to fill open positions.
• Higher Client Satisfaction: Deliver what your clients expect—timely, qualified candidates.
• Improved Reputation: Become known for quality adverts and efficient placements.

Turn Your Job Advert Performance Around

If you recognise any of these signs in your own adverts, it’s time to act. Don’t let poor job advert performance keep you from achieving your recruitment goals.

Learn more about TalentKoala’s Adverts Tool or Book a Demo today.

Transform your recruitment process with effective, engaging job adverts that truly perform.